Beauty vlogger tries to get away with blackface by calling it the ‘chocolate challenge.’

Beauty vlogger tries to get away with blackface by calling it the ‘chocolate challenge.’

Hi fellow white people, have we really not figured out yet that wearing blackface is not okay for us to do? Really? In 2017? Seriously? Is it that complicated?

A beauty vlogger named ​​​​​​Vika Shapel is facing a backlash after she challenged her followers to cover their faces in chocolate in order to achieve a "chocolate" complexion. Noooooooooo.

"IDK if there is a challenge like this but we haven't seen it so Im calling it The Chocolate Challenge!" she wrote in an Instagram post (her Instagram is now private). "Come watch us transform into deep chocolate skin tones from our pasty pale." (There is in fact not a challenge like this, for many reasons relating to the history of blackface, cultural appropriation and racism in America, just FYI.)

Another beauty vlogger and Instagram star, Arnell Armon, spotted the offensive photo on Shapel's Insta and called her out on Twitter:

Twitter is understandably angry/annoyed and exhausted, with many calling the photo "disgusting" and inexcusably racist:

Some are arguing there's no way she didn't realize this was offensive, in 2017. And that it was just a ploy for attention.

Shapel's Twitter appears to no longer be active. 👀👀 She did, however, release a statement to Yahoo!, in which she claims to not have known what blackface is. "I wasn't aware of the whole black-face concept before people began commenting it on the photo. I would like to apologize to people that were hurt or offended by my post, and it won't happen again," Shapel told Yahoo! Beauty.

For some reason, ​​​​​​Vika Shapel is not the only person in recent months to be allegedly "unaware" of the concept of blackface and its racist implications. Just a month ago, Kim Kardashian was also accused of wearing black face, which she later "apologized" for by saying "I was really tan."

White people, let's just not put black or brown stuff on our faces and photograph it and put it on the internet. It's not that complicated.